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5th October 2023

‘Fangtastic’ free interactive trail to be Halloween highlight in Northampton town centre

Families looking for some half-term Halloween fun can take part in a ‘spooktacular’ new augmented reality trail coming to Northampton town centre.
The free interactive trail, delivered by Northampton Town Centre Business Improvement District via the LoyalFree smartphone app, tells the story of the forgetful witch Wanda and her beloved cat Wicca. Wicca is missing and to find her, Wanda must create a potion - but Wanda’s potion cupboard is bare.
The digital app invites participants to move around the trail, checking in at each location to reveal and collect the potion ingredients. As participants follow the trail, scanning the QR codes at each spooky location, they will be entered into a prize draw to win a prize. The more QR codes scanned, the more chance you have of winning.
The trail is available for one month from Friday, 20 October to Friday, 3 November and brings the story to life with a mixture of video and augmented reality. Participants can expect to see floating potion ingredients appear magically in front of them when using their smartphone camera.
To take part in the trail simply download the LoyalFree app for free, and head to the trails section for more information. The LoyalFree app can be downloaded using this link: or by searching for ‘LoyalFree’ in your app store. 

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